BIRD - Allbirds Announces Completion of First Two International Distributor Deals | Benzinga
SAN FRANCISCO, Sept. 19, 2023 (GLOBE NEWSWIRE) -- Allbirds Inc., a global lifestyle brand that innovates with naturally derived materials to make better footwear and apparel products in a better way, announced the completion of its previously announced agreements with distributor partners in Canada and South Korea. In-Sport Fashions Inc. has been appointed Allbirds' exclusive Canadian distributor and EFG Corporation has been appointed Allbirds' exclusive distributor in South Korea.
The shift from a direct go-to-market model to a third-party distributor model is one of the key pillars under Allbirds's Strategic Transformation Plan announced earlier this year. The Company is continuing to explore distribution opportunities in other international geographies.
"We are pleased to ...