BIRD - Allbirds Announces Completion of International Distributor Deals | Benzinga
Footwear brand finalizes agreements that will cover Benelux and Scandinavia.
Japan Region Transitioned to Goldwin Inc.
SAN FRANCISCO, June 20, 2024 (GLOBE NEWSWIRE) -- Allbirds, Inc. (NASDAQ:BIRD), a global lifestyle brand that innovates with sustainable materials to make products in a better way, announced agreements with distributors in Benelux and Scandinavia.
With the completion of these agreements, Allbirds has now penned deals with eight international distributors, following Canada and South Korea in 2023, and Japan, Australasia, Gulf Countries, and Southeast Asia earlier this year.
Effective immediately, Authentic Brands will be Allbirds's first appointed Benelux distributor, focused on continuing to build brand awareness and affinity across the region, with a proven track record among breakthrough brands like OOFOS and OluKai.
In Scandinavia, Allbirds will be distributed by The Future in eight nations – Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, and Sweden.
"We're delighted to be working with best-in-class distributors to grow the Allbirds brand in these European geographies," said Annie Mitchell, Chief Financial Officer of Allbirds. "These agreements span 11 countries and mark continuing progress in our strategic ...