UK - Amazon's Remarkable 6% Surge Post-Earnings - What Does This Signal For Savvy Investors! | Benzinga
- Amazon Prime Video in the UK has introduced a new advertising model in partnership with Reach.
- The implementation of ads has sparked controversy among UK subscribers.
- Amazon's stock value has rose significantly in 2023, with a 77% increase followed by an 11% rise for 2024 so far.
Amazon.com Inc (NASDAQ: AMZN) has rolled out a fresh advertising model for its viewers in the UK. A recent agreement between the company and Reach has put customer data at the forefront of their efforts to boost online advertising targeting.
This move reflects Amazon's commitment to refining its advertising strategies and strategically maximizing its revenue streams.
The recent introduction of advertisements on Amazon Prime Video has sparked controversy, especially among subscribers in the UK. They are now being ...