ONLN - Amazon's Upfront Presentation Highlights Strong Push into Movies and Sports Advertising: Analyst | Benzinga
Oppenheimer analyst Jason Helfstein reiterated an Outperform rating on Amazon.Com Inc (NASDAQ:AMZN) with a price target of $220.
Wednesday, Amazon hosted its first-ever NYC Upfront presentation to leading advertisers and agencies.
The analyst flagged that content with known talent will be expensive but likely drive viewership. He said there will be a heavy mix of movies vs. TV despite the traditional upfronts for TV ad buying.
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Sports will build over time, as per the analyst. The company announced many projects for 2025, and therefore, investors should expect a significant tailwind in the second half of 2025.
Overall, the presentation was movie-heavy, given the acquisition of MGM. ...