VRA - ASSEMBLY NAMED MEDIA AGENCY OF RECORD FOR VERA BRADLEY | Benzinga
The Stagwell (STGW) agency will develop, drive omnichannel media innovation to elevate the brand
NEW YORK, Aug. 30, 2023 /PRNewswire/ -- Global media agency Assembly has been selected as the Media Agency of Record in North America for Vera Bradley, the iconic American bag and luggage lifestyle brand known for its vibrant patterns and functional designs. Vera Bradley consolidated media services to Assembly based on the agency's extensive media expertise and market-leading technology. As such, Assembly will oversee all media and data services to accelerate market share based on the changing needs and behaviors of today's and tomorrow's consumers.