XPEV - Bain Partner Warns Chinese EV Makers: Price Wars Abroad Could Jeopardize Product Quality And Brand Reputation Urges Focus On Long-term Strategy | Benzinga
A Bain & Co. partner has cautioned that the ongoing price wars among Chinese electric vehicle manufacturers in overseas markets could potentially raise doubts about the quality of their products.
What Happened: Helen Liu, a partner at Bain & Co., has expressed concerns about the strategy of Chinese EV makers to compete on price in overseas markets, reported South China Morning Post. This approach could potentially backfire by casting doubts on the quality of their products.
"Chinese companies have the potential to redefine electric cars so that they can convince global customers of their products' competitiveness in performance and technology," Liu, said.
"The pricing advantage will eventually run out of steam. It is product quality, technology, and brand awareness that holds the key to Chinese carmakers' success."
Liu’s statement comes in the wake of the European Union’s decision to impose additional tariffs of up ...