BRFH - Barfresh Enters into Agreement with Largest Regional Sales Broker in the Southeast | Benzinga
Company Bolsters Prescence in Southeast with Additional 82 New Broker Sales People Representing Barfresh's Entire Line of Smoothie Products
Move Rapidly Scales Barfresh's Sales Footprint Amid Accelerating Customer Momentum, Driving Barfresh's Projected Record Fiscal Year 2024 Revenue and Year Over Year Margin Expansion
LOS ANGELES, May 13, 2024 (GLOBE NEWSWIRE) -- Barfresh Food Group Inc. (the "Company" or "Barfresh") (NASDAQ:BRFH), a provider of frozen, ready-to-blend and ready-to-drink beverages, today announced an agreement with the largest regional sales broker in the Southeast. This agreement rapidly accelerates Barfresh's sales reach and customer acquisition capabilities across the Southeast as the Company will now have access to an additional 82 new sales people. Under the agreement, the sales broker will represent Barfresh's comprehensive portfolio of products to all its customer segments, including the education channel and foodservice channel across the Southeast region.
Riccardo Delle Coste, the Company's Chief Executive Officer, stated, "This new partnership exemplifies the significant momentum building within our company. After navigating through supply challenges over the past couple of years, we have turned the corner. The major hurdles and challenges in our supply chain are increasingly behind us. This is a significant milestone that expands our distribution reach across the entire Southeast region. By joining forces we gain an extensive sales team boasting specialized teams ...