ROKU - Big Streaming Companies Have Realized They Need An Ad Tier; Collaborate With GroupM to Streamline Ad Processes | Benzinga
Walt Disney Co (NYSE: DIS), Roku, Inc (NASDAQ: ROKU), Comcast Corp (NASDAQ: CMCSA) NBCUniversal, and Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) YouTube collaborate with GroupM, WPP's media-buying unit, to simplify ad buying in streaming environments.
GroupM's partnership with these media giants and ad-tech firms like KERV and BrightLine aims to innovate advertising formats on streaming services.
This initiative is crucial as more viewers shift to on-demand streaming, often seeking to avoid ads, the Variety reports.
Mike Fisher, GroupM U.S.'s executive director of investment innovation, emphasizes the potential to shape the future of advertising in this evolving media ...