BK - BNY: Bank Of New York Mellon Embraces New Name After 240 Years | Benzinga
Bank of New York Mellon (NYSE:BK) is rebranding to BNY, CEO Robin Vince announced in a memo to employees on Tuesday.
What Happened: Founded 240 years ago by Alexander Hamilton, BNY has grown to oversee $48.8 trillion in assets. The bank is known for serving other financial institutions as a custodian.
Vince, who took the helm in March 2022, has focused on growth areas like real-time payments and artificial intelligence. He has also brought in new leadership to boost efficiency.
As per the press release, the rebrand includes new block-lettered signs and a teal arrow logo. Some divisions will be renamed, such as BNY Investments, BNY Wealth, ...