RNG - Charter Communications Expands Partnership With Magnite | Benzinga
Charter Communications' (NASDAQ: CHTR) division, Spectrum, has expanded its partnership with Magnite (NASDAQ: MGNI) to enhance programmatic ad-buying across Spectrum Reach's extensive library of premium linear and streaming television inventory.
This collaboration will extend the use of Magnite's technology, allowing targeted ads to be delivered in an automated and privacy-focused manner to consumers using the Spectrum TV App, which is the country's highest-rated pay TV streaming app and the most-viewed streaming service in the United States on an hours-per-household basis.
The agreement enables MGNI's full programmatic capabilities to be applied to Spectrum's newest video delivery technology, permitting ad buyers to bid on individual impression opportunities in real-time. This system will also provide centralized planning and frequency management across both linear and digital platforms, enhancing the ability of advertisers to optimize their campaigns.
Spectrum Reach offers custom advertising solutions for local, regional and national clients by utilizing aggregated and de-identified first-party data to reach audiences across various platforms. This expansive reach ensures that Spectrum Reach can deliver tailored advertising solutions that meet the diverse needs of its clients.
This collaboration marks a significant step forward in the integration of linear and digital advertising, ...