CAUD - Collective Audience Appoints Advertising Entrepreneur and Digital Healthcare Executive Larry Krampf to Advisor Collective | Benzinga
NEW YORK, April 10, 2024 (GLOBE NEWSWIRE) -- Collective Audience, Inc. (NASDAQ:CAUD), a leading innovator of audience-based performance advertising and media, has appointed Larry Krampf to the Advisor Collective, the recently formed advisory community embedded with the purpose of transforming and advancing the AdTech, MarTech and digital media industries.
Krampf is an award-winning marketing and communications leader and entrepreneur who brings to the Collective more than 40 years of experience in founding and operating integrated advertising, digital and public affairs organizations.
He is the founder and principal of Atmosphere Marketing Group, a NYC and Miami based advertising agency, and is principal and CEO of V&L Ventures, a real estate investment and business acquisition company.
In 2003, he acquired and became the CEO of Marke Communications, an integrated NYC based performance advertising agency, where he was the driving force behind the firm's accounts in the healthcare, pharmaceutical, retail, financial services, insurance, technology, real estate, fashion, and beauty industries.
Krampf also serves as chief revenue officer and on the advisory board of GoMo Health, a leading health and wellness patient and consumer engagement company.
"Larry brings a tremendous wealth of vision, experience and achievement to our Advisor Collective community," stated Collective Audience CEO, Peter Bordes. "He will join with the other leaders, doers, innovators and agents of change in our community who are pursuing a collective vision of a new global, data-driven digital media ecosystem designed to overcome the many hurdles and limitation facing our industry today."
For innovation leading Adtech and MarTech companies like Collective Audience, first party or 1P data has become the new asset class. When combined with AI powered intelligent automation, 1P data is expected to fuel a revolutionary stage of the digital advertising and media industries as the primary driver of performance.
"Larry understands this dynamic more than anyone having built one of the first, and leading performance advertising agencies in New York," noted Bordes. "We look forward to benefiting from his knowledge and insights, and particularly those gained from his years as a pioneer in the advertising sphere and his extraordinary record of success across multiple businesses and ventures."
Krampf commented: "I believe Collective Audience has assembled the best and brightest in the direct media and performance advertising industry, setting it up to win in the first party data battle. The company is leading the way with its focus on user experience and value exchange, with this building actionable customer profiles that can deliver superior creative campaigns, user experiences, and business objectives."
By being data driven and analytics based, and utilizing the best technology, Collective Audience's new platform, Audience Desk™ powered by AudienceCloud™ represent the next generation ecosystem for value partners, and which is delivering a new level of trust and transparency.
The platform is designed to empower brands, agencies and publishers with audience-based performance advertising and media solutions in a way that unlocks unrealized value for its combined partners. Supporting a new form of integrated collaboration, the platform's flexible, module infrastructure ...