TTMZF - DATABLE TECHNOLOGY SIGNS SAAS LICENSE RENEWAL WITH LEADING DIGITAL ENTERTAINMENT COMPANY | Benzinga
VANCOUVER, BC, March 28, 2024 /CNW/ - Datable Technology Corporation (TSXV: DAC) (OTC:TTMZF) (the "Company" or "Datable"), the developer of a proprietary, SaaS-based Consumer Lifecycle and Data Management Platform known as PLATFORM3, signed a one-year Software-as-a-Service renewal (the "Agreement") on March 4, 2024 with a leading U.S. based digital entertainment company (the "Customer"), which is owned by a Fortune 500 media and technology company.
In 2023, the Customer accounted for approximately $520,000 in revenues and is expected to meet or exceed its use of PLATFORM3 in 2024. The Customer has licensed PLATFORM3 since 2016, increasing Datable's mandate as it validated ROI and as Datable updated the platform with enhanced functionality and security. The Customer pays Datable annual license fees plus variable fees depending on the number of marketing campaigns it runs, and the number of transactions validated on PLATFORM3.
Under the Agreement, the Customer will renew its SaaS license with Datable for a one-year period starting on June 3, 2024, and ending June 3, 2025. The Customer is under license now pursuant to an existing one-year renewal that will expire on June 3, 2024.
The Customer provides rewards for campaigns launched by leading consumer goods brands in the U.S. The Customer uses PLATFORM3 to engage directly with consumers, who purchase the products of leading consumer ...