GPS - Deckers' DTC Business Omni-Channel Expansion Bode Well | Benzinga
Deckers Outdoor Corporation (NYSE: DECK) is well-positioned for sustained growth through strategic initiatives, robust Direct-to-Consumer (DTC) and wholesale channels, and a clear focus on expanding its key brands, UGG and HOKA. The company's commitment to customizing its product development, marketing efforts and omni-channel distribution to align with consumer preferences has yielded substantial results, improved the immediate operational performance and advanced the brand's long-term strategic objectives.
In the fourth quarter of 2024, DTC net sales advanced 21% year over year to $415.2 million, whereas DTC comparable net sales jumped 20.5%. This remarkable growth underscores Deckers' success in engaging directly with consumers through various channels. We foresee 17.9% growth in DTC revenues in fiscal 2025.
Deckers' focus on product innovation is evident in successful launches of the latest styles and collections, reflecting a deep understanding of consumer preferences and market trends. The company's efforts to engage consumers through brand activations, collaborations and social listening initiatives highlight its commitment to building meaningful connections and driving brand loyalty.
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Wholesale Channel: A Key Component
Deckers' wholesale business is a crucial component of its revenue stream, contributing significantly to the company's overall growth trajectory. Despite market fluctuations, the wholesale segment has demonstrated a commendable performance, particularly in key regions, such as the United States and Europe. In the fourth quarter, wholesale revenues increased 21.4% year over year to $544.6 million, reflecting the channel's robustness ...