NBA - Disney's Bob Iger Confident In Landing Long-Term NBA Rights Deal As Media Giant Enhances Streaming With ESPN Tile And Shifts Marvel Strategy | Benzinga
The Walt Disney Co (NYSE:DIS) is making significant changes to its streaming services and Marvel content strategy, with CEO Bob Iger expressing confidence in securing long-term NBA rights.
What Happened: The Walt Disney Company is making major moves to enhance its streaming offerings and superhero content strategy, while expressing confidence in securing long-term NBA rights, according to remarks from the CEO on the company’s second-quarter 2024 earnings call.
Enhancing Streaming with ESPN Tile
To drive further engagement on its streaming platforms, Disney announced plans to add an ESPN tile to its Disney+ bundle by the end of 2024. This will give all U.S. Disney+ subscribers access to select live games and studio programming within the Disney+ app.
“We see this as a first step to bringing ESPN to Disney+ viewers, as we ready the launch of our enhanced stand-alone ESPN streaming service in the fall of 2025,” Iger stated. “In addition to that, we do see ...