PENN - Disney's Sports Betting Leap Sparks Concerns Among Mickey Mouse Fans | Benzinga
In a surprising turn of events, Walt Disney Co (NYSE: DIS) has taken a bold leap into sports betting, raising concerns about alienating its core audience of Mickey Mouse fans.
In early 2019, Disney CEO Bob Iger firmly stated his opposition to any involvement in sports betting, believing it to be incompatible with Disney's wholesome brand.
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Fast forward just four years, and Disney has entered a 10-year deal with sports-betting company PENN Entertainment, Inc (NASDAQ: PENN), ...