PEP - Dr Pepper Overtakes Pepsi To Become America's Second Favorite Soda Behind Coca-Cola | Benzinga
Keurig Dr Pepper (NASDAQ:KDP) has now outpaced Pepsi by PepsiCo. Inc. (NASDAQ:PEP) to claim the title of America’s second-favorite soda. This development marks a notable change in consumer preferences and industry dynamics.
What Happened: The market share data from Beverage Digest revealed this change for the year 2023, CNN reported on Monday.
While Coca-Cola (NYSE:KO) continues to lead the market by a substantial margin, Dr Pepper edged out Pepsi by a narrow margin. Both had a market share of 8.3%, but Dr Pepper was slightly ahead. Following them were other Coca-Cola-owned brands, with Sprite at 8.1% and Diet Coke at 7.8%.
According to Duane Stanford, editor of Beverage Digest, Dr Pepper’s rise can be attributed to its steady ...