TAP - Dylan Mulvaney Wants To Star In A Beer Super Bowl Ad But Not For Bud Light | Benzinga
Influencer and trans activist Dylan Mulvaney has had quite the eventful 2023, with negative headlines linked to her more often than positive ones.
Mulvaney is linked to boycotts against Bud Light and could be one of the reasons why market share and the stock price have taken a hit in 2023.
Mulvaney isn’t happy with Bud Light, but continues to drink beer and is ready to turn attention to working with another beer company, should one come calling.
What Happened: A marketing team that worked with Anheuser-Busch Inbev (NYSE: BUD) was impressed with Mulvaney’s social media presence and documented journey of her gender transition. This led to a Bud Light can with Mulvaney on it being sent to the social media influencer.
Mulvaney shared the can on social media and it opened calls for boycotts and calls that Bud Light had gone woke.
Since the post from Mulvaney and boycotts, sales of Bud Light have dropped and the brand is no longer the top-selling beer in the U.S.
Mulvaney has moved on from Bud Light, but isn’t shying away from beer or working with a different company.
The ...