ELF - E.l.f. Beauty Advances Digital Strategy With App For Apple's Vision Pro CEO Says Business Has 'Never Been Stronger' | Benzinga
E.l.f. Beauty, Inc. (NYSE:ELF) has made a name for its products among Gen Z consumers on social media. CEO Tarang Amin joined CNBC's "Mad Money" with Jim Cramer Tuesday to discuss the company's digital strategy.
What Happened: Amin told Cramer that E.l.f Beauty’s digital business was up over 100% last quarter, which he attributed to the company’s willingness to try new things.
"As a digitally native brand, we're constantly testing and learning," Amin said on the show. "We're going to constantly test and learn on new frontiers and delight our community."
E.l.f. was one of the first beauty brands to embrace ...