MAT - EXCLUSIVE: Move Over Starbucks Gary Vee's VeeFriends Tackle Pumpkin Spice Latte With New Partnership | Benzinga
For many around the world, October and November evoke thoughts of Halloween and Thanksgiving, and for some, the anticipated return of pumpkin spice drinks and products.
A well-known entrepreneur and figure in the NFT community is ready to celebrate the season with a unique pumpkin spice partnership.
What Happened: Serial entrepreneur Gary Vaynerchuk (aka Gary Vee) is partnering his Veefriends entertainment company with Gregorys Coffee to launch a new limited time exclusive drink for the fall season.
The "Jolly Jack-O” pumpkin chai latte will be available in all 37 Gregorys Coffee locations and is named after the Jolly Jack-O character that is found in the VeeFriends NFT collection as one of over 200 characters hand drawn and created by Vee.
Gregorys Coffee locations will offer the drink from Oct. 2 to Nov. 7 across its locations in New York, New Jersey, Connecticut and Washington D.C. The drink will come with an exclusive custom VeeFriends Jolly Jack-O-themed coffee sleeve. Each sleeve comes with a QR code that can be scanned to unlock content and "exclusive opportunities.”
Prizes include $500 gift cards for VeeFriends Shop and Gregorys Coffee. Select Gregorys Coffee locations will also have exclusive Jolly Jack-O stickers, building on the successful sticker line of VeeFriends characters that have become collectible and seen surging values on secondary marketplaces like eBay.
"This rich pumpkin ...