FWRG - First Watch Names Matt Eisenacher Chief Brand Officer | Benzinga
BRADENTON, Fla., Sept. 06, 2023 (GLOBE NEWSWIRE) -- First Watch Restaurant Group, Inc. (NASDAQ:FWRG) ("First Watch" or the "Company"), the leading Daytime Dining concept serving breakfast, brunch and lunch, today announced the promotion of Matt Eisenacher to Chief Brand Officer. He previously served as Senior Vice President of Brand Strategy and Innovation at First Watch, spearheading a number of initiatives aimed at growing brand awareness, defining brand positioning and implementing demand generation strategies.
"Matt is a proven leader who shares our values, understands our mission and believes in our vision, and we could not be prouder to have him take on the role of Chief Brand Officer," said Chris Tomasso, First Watch CEO and President. "For the past four years, Matt has proven to be an invaluable part of this team. His leadership and marketing expertise have helped us significantly deepen awareness of the First Watch brand across generations while also raising the bar on how First Watch shows up in ...