SABR - Frasers Hospitality partners with Sabre Hospitality to elevate guest experience | Benzinga
Frasers Hospitality to implement SynXis Retailing in retailing strategy enhancement
SOUTHLAKE, Texas, June 11, 2024 /PRNewswire/ -- Sabre Hospitality, a division of Sabre Corporation (NASDAQ:SABR), a leading software and technology provider powering the global travel industry, and Frasers Hospitality, a global investor and operator of serviced apartments and hotel residences, today announced a strategic partnership to deploy Sabre Hospitality's latest solution, SynXis® Retailing, as part of Fraser's retailing strategy, marking a pivotal step in its commitment to retail innovation and superior guest services.
"We are thrilled to partner with Frasers Hospitality in revolutionizing the guest experience and driving revenue growth through SynXis Retailing," said Scott Wilson, President, Sabre Hospitality. "This collaboration underscores our shared commitment to innovation and delivering unparalleled value to hoteliers and guests alike. Hospitality retailing plays a pivotal role in this endeavor, as it allows hospitality companies to not only offer accommodation but also to curate personalized experiences and ancillary services tailored to individual guest preferences."
The collaboration represents a significant milestone as both Sabre Hospitality and Frasers Hospitality continue to build upon a strong partnership which was established in 2009. With the introduction of Sabre Hospitality's Retail Studio, Frasers Hospitality has enrolled one of its properties in the Preferred Launch Partnership program as a pilot to tap into the capabilities of SynXis Retailing to elevate the ...