TTWO - Game Industry Vision: Take-Two CEO Emphasizes Customer-Centric Value (UPDATED) | Benzinga
Editor's note: This story and headline have been updated to accurately reflect Take-Two CEO Strauss Zelnick's comments during the company's second-quarter earnings call.
Take-Two Interactive Software Inc (NASDAQ: TTWO) CEO Strauss Zelnick outlined a calculation of a video game's cost during the company's recent earnings call by considering the per-hour value multiplied by the anticipated play hours, along with the perceived value of ownership for the customer.
This answer came in response to a question from a Goldman Sachs analyst, who asked Zelnick for his views on subscription pricing in the broader entertainment market.
"The increase in subscription pricing ...