EA - Game On Or Sellout? This Is How Much EA Sports Offers College Football Players For Their Likeness | Benzinga
Electronic Arts Inc's (NASDAQ: EA) EA Sports has introduced an opportunity for over 10,000 college football players to receive compensation for their appearances in the upcoming video game, College Football 25.
The initiative follows years of legal disputes between the National Collegiate Athletics Association (NCAA), EA, and players concerning the unauthorized use of players' images in video games, Kotaku reported.
Regulatory changes in 2021 allowed athletes to monetize their fame, prompting EA to announce the revival of the college football gaming franchise. While the NCAA name will no longer be utilized, the game will feature various schools and divisions independently negotiating with EA.
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