IPG - GRV Media Signs Partnership Agreement with Primis After Over a Year of Growth with Video Discovery | Benzinga
TEL AVIV, Israel, Nov. 16, 2023 /PRNewswire/ -- Primis, the leading Video Discovery platform for publishers and founders of Sellers.guide, announced its new partnership deal with GRV Media, a leading UK publisher & ad tech provider. This new contract solidifies the two companies' continuous partnership agreement until the end of 2024.
GRV Media has almost 20 years of industry experience, specializing mainly in sports, gaming, and entertainment categories. While working with Primis over the course of the last year and a half, GRV Media has seen promising growth and continued success. Year over year, GRV's video RPMs increased by almost 90% from Q3 2022 to Q3 2023 as a result of the increase in video plays per page by over 18%, viewability metrics by 21%, and technical deployment improvements.
With over ...