HSY - HERSHEY SELECTS PUBLICIS' MiltonONE AS AGENCY OF RECORD FOR U.S. MEDIA | Benzinga
Newly formed team to service U.S. CMG, salty and protein business units
HERSHEY, Pa., July 11, 2024 /PRNewswire/ -- The Hershey Company (NYSE:HSY) has selected a newly created team, MiltonONE, from Publicis, as the agency of record for the company's U.S. candy, mint, gum (CMG), salty and protein business units. This completes a comprehensive review of all media and solidifies the opportunity to centralize integrated media responsibilities. The review did not include media for Hershey's international markets.