THC - How A $40B Company Went Up In Smoke Netflix's 'Big Vape: The Rise And Fall of Juul' | Benzinga
Netflix's (NASDAQ: NFLX) new docuseries tells the story of how a scrappy e-cigarette startup became a multi-billion dollar company that was riding high until a frightening epidemic blew its success up in smoke.
"Big Vape: The Rise and Fall of Juul" follows the meteoric ascent and epic downfall of the e-cigarette company by closely examining many of its mistakes, the most fatal of which was aggressively marketing to teens and millennials that eventually led to the vaping crisis and shortly thereafter the massive crash of Juul, valued at nearly $40 billion. Vaping nicotine is still the most common type of substance use among young people.
Directed by R.J. Cutler and based on Time reporter Jamie Ducharme’s book "Big Vape: The Incendiary Rise of Juul,” the four-part series opens with Juul's founders James Monsees and Adam Bowen as Stanford students who came up with the idea for Juul, which was to enjoy ...