ATVI - How Remington Targeted A Younger Audience Through Covert Firearm Promotion In 'Call Of Duty' Other Shooting Video Games | Benzinga
According to newly discovered court documents, leading U.S. gun manufacturer Remington Arms covertly arranged to highlight one of its rifles within the renowned video game series, “Call of Duty.” The internal correspondences and business records unveil an unseen affiliation between the firearm industry and video game creators.
What Happened: The documents, tracing back to the late 2000s and early 2010s, reveal that Remington and its parent company Freedom Group aimed to integrate their firearms into shooting video games to reach younger audiences, the Wall Street Journal reported.
The idea was to introduce potential young shooters to guns and ammunition virtually, using this as a marketing tactic targeting a younger demographic.
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In 2009, a confidential agreement was signed between Remington and video game conglomerate Activision Blizzard (NASDAQ:ATVI) — recently acquired by Microsoft Corporation — to introduce their latest weapon, the Adaptive Combat Rifle (ACR), in the popular game “Call of Duty: Modern Warfare 2”.
This was part of a larger plan to advertise military-style semi-automatics to younger ...