INFY - Infosys and SAP Emarsys Collaborate to Deliver Enhanced Personalized Omnichannel Experience for Clients | Benzinga
To help organizations drive revenue growth and enhance customer experience by leveraging Infosys Cobalt and Infosys Topaz
BENGALURU, India, May 15, 2024 /PRNewswire/ -- Infosys (NSE: INFY) (BSE: INFY) (NYSE:INFY), a global leader in next-generation digital services and consulting, today announced that it is collaborating with SAP Emarsys, a cloud-based, omnichannel customer engagement platform, to empower businesses to address the growing need for omnichannel customer engagement. The collaboration will help enterprises create high impact marketing campaigns to boost revenue growth and customer experience by leveraging Emarsys' customer engagement platform and Infosys Cobalt, a set of services, solutions, and platforms for enterprises to accelerate their cloud journey.
Through this collaboration enterprises will be able to orchestrate complex industry-specific cross-channel marketing campaigns, reach customers in real-time, and drive customer loyalty through personalization. By harnessing AI capabilities of the platform and Infosys Topaz, an AI-first set of services, solutions and platforms using generative AI technologies, businesses can unlock the value of data from across organizational silos to enable data driven insights and predictive analytics to boost revenue growth. Additionally, the synergy between Infosys and SAP Emarsys will enable clients to get a 360-degree view of campaigns and blend digital channels with in-store experiences to create seamless customer experiences for an immersive and interactive brand experience.
Aaron Bradley, Vice President Experience, ...