PUBM - Insider Activity Update: Rajeev Goel Executes Options Exercise Resulting In $345K At PubMatic | Benzinga
A significant insider transaction involving the exercise of company stock options was reported on June 4, by Rajeev Goel, Chief Executive Officer at PubMatic (NASDAQ:PUBM), as per the latest SEC filing.
What Happened: A Form 4 filing from the U.S. Securities and Exchange Commission on Tuesday showed that Goel, Chief Executive Officer at PubMatic, a company in the Communication Services sector, just exercised stock options worth 17,288 shares of PUBM stock with an exercise price of $1.11.
PubMatic shares are trading up 0.05% at $21.11 at the time of this writing on Wednesday morning. Since the current price is $21.11, this makes Goel's 17,288 shares worth $345,760.
Unveiling the Story Behind PubMatic
PubMatic is one of the leading supply-side platform providers in the digital advertising technology market. These platforms help publishers, which supply digital ad inventory, better manage their inventory, selling a high percentage of their inventory (increase the ad fill rate) and maximizing revenue per ad sold (optimize yield). PubMatic generates revenue mainly via taking a piece of the ad sales that it enables. Buyers on the platform include intermediary buyers, such as demand-side platforms, or advertisers and ad agencies directly. Given the growth in overall digital advertising, more publishers and advertisers are adopting programmatic (or automated) buying and selling, driving ...