WMT - Jake Paul Dives Into Men's Skincare With Walmart-Exclusive Brand 'W' | Benzinga
YouTube personality and professional boxer, Jake Paul, is making a foray into the men’s grooming sector with a fresh skincare line, exclusively retailed at Walmart Inc. (NYSE:WMT).
What Happened: Paul unveiled the debut of “W,” a skincare brand aimed at men. The personal care collection will showcase products priced below $10 and will be retailed at Walmart, CNBC reported on Wednesday. The brand anticipates expanding its product range on Amazon later this summer.
Paul voiced his conviction in the opportunity to revolutionize the men’s skincare market, which he characterized as “old and outdated.” The initial product assortment of “W” will comprise a body wash, body spray, and antiperspirant deodorant, with intentions to incorporate a shampoo, conditioner, face wash, and hair gel in the ...