STGW - JOHNSTON & MURPHY NAMES WOLFGANG AOR AFTER COMPETITIVE PITCH | Benzinga
PLAYA VISTA, Calif., Jan. 18, 2024 /PRNewswire/ -- American premium footwear, apparel and accessories brand, Johnston & Murphy, has chosen Wolfgang, a Stagwell (NASDAQ:STGW) company, as its new creative agency after a competitive pitch process.
Wolfgang has been tasked with building a new appreciation of Johnston & Murphy as a modern lifestyle brand, positioning the company for today's world by blending the best of its heritage with a fresh perspective.
In choosing Wolfgang as their new AOR, team chemistry, creative excellence, and category experience played central roles in the decision-making process.
"Wolfgang's positive energy and strategic approach to our brand was impressive throughout the pitch process, which allowed our team to make a confident decision," says Jason Dasal, SVP, Marketing & Ecommerce, Johnston & Murphy. "They approached every stage with thoughtfulness, responsiveness, insight and creativity. Wolfgang's work addresses our key business challenge: thoughtfully modernizing a legacy brand while maintaining respect for its history."
With previous experience in footwear, fashion and retail, including working with brands like adidas and Uniqlo, the Wolfgang team is excited to take on a new challenge.
"We ...