WMT - Kroger To Boost Customer Perks With Disney+ Streaming: Report | Benzinga
The grocery giant Kroger Co (NYSE:KR) and entertainment powerhouse Walt Disney Co (NYSE:DIS) reportedly are in discussions to potentially offer Disney+ streaming service to subscribers of Kroger’s grocery delivery program, known as Kroger Boost.
The talks, still in early stages, suggest that Kroger Boost members may gain access to Disney+ this year without extra charge, according to a report from Bloomberg.
Kroger, headquartered in Cincinnati, has been contemplating this move following customer feedback, indicating an inclination toward expanding its services.
As per the report, both Kroger and Disney have refrained from commenting on the ongoing discussions. However, Kroger emphasized its commitment to seeking new avenues to enhance ...