LCFYW - Locafy Announces First Signed Contracts Through its Partnership Agreement With diDNA | Benzinga
PERTH, Australia, June 04, 2024 (GLOBE NEWSWIRE) -- Locafy Limited (NASDAQ:LCFY, LCFYW)) ("Locafy" or the "Company"), a globally recognized software-as-a-service technology company specializing in programmatic "Entity-Based" search engine marketing, today announced that it had signed the Company's first contracts through its partnership with diDNA, a leading AdTech provider for the publisher ecosystem.
The two contracts, with one U.S.-based and one Australian-based media publisher, will see Locafy implement its Article Accelerator ("Article Accelerator") technology to deploy a standalone paid article solution to the main publisher website. Through Locafy's recently announced value-based pricing model, Locafy stands to earn a percentage of advertising revenue generated through the publishers' websites in addition to services fees associated with onboarding and maintenance once the solution is deployed by Locafy's site builder.
"We believe that these contracts are just the beginning of the opportunity for Locafy through our partnership with diDNA," said Locafy CEO Gavin Burnett. "Recent search engine algorithm updates have caused dramatic website traffic losses throughout the online publishing industry, and, in some cases, a loss in substantial revenue related to paid content.
"Our strategy of using existing technology that protects the main publisher website from potential site abuse issues enables the publisher to continue offering paid articles for its advertisers," Burnett continued. "We believe that Article Accelerator has proven effective at targeting high-value keywords to rapidly combat the effects of algorithmic changes for media brands, evidenced through multiple rigorous trials. By utilizing our Entity-Based SEO techniques and leading technology, we are able to adjust quickly to the changing landscape to ensure continuity of service for our customers.
"Through this agreement, along with our preliminary results, we are hopeful that new publishers who join our platform receive sizable increases to their current website traffic by leveraging our Entity-Based SEO technologies. This is expected to increase advertising revenue with modest upfront costs. We are eager to continue ...