MGNI - Magnite Research Highlights Opportunity for Brands Amidst Growth of Ad-supported Streaming in Indonesia | Benzinga
JAKARTA, Indonesia, Nov. 28, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the world's largest independent sell-side advertising company, today unveiled its latest research study, "Streaming TV's New Era: Embracing Ad-supported Streaming Across Screens in Indonesia." The research finds that ad-supported streaming in Indonesia continues to gain momentum and 69% of TV viewers in Indonesia watch ad-supported streaming.
According to the study, streamers in Indonesia spend an average of two hours a day watching streaming content and demonstrate high levels of cross-device viewing habits. While smartphones are the primary device used to consume TV content, 61% of ad-supported viewers watch on smart TVs always or most of the time in a typical week. Their cross-screen engagement creates meaningful connections as nearly all (97%) ad-supported streamers are more likely to make a purchase from a brand they engaged with across multiple devices.
"Ad-supported streaming in Indonesia is experiencing continued growth as viewers gravitate toward accessible, premium television content," said Gavin Buxton, Managing Director of Asia at Magnite. "Our research highlights streaming's ability to drive brand visibility and trust and that viewer engagement extends beyond the streaming content to the accompanying advertising as ...