MGNI - Magnite To Elevate Virgin Media's Ad-Supported Streaming Services | Benzinga
Magnite Inc (NASDAQ: MGNI) disclosed being selected by Virgin Media as the preferred SSP to support their free ad-supported streaming television (FAST) channels.
Through the collaboration, Virgin Media plans to leverage MGNI's Streaming SSP to manage and monetize its FAST inventory on Virgin TV.
Virgin Media will also leverage MGNI's ad-serving platform (SpringServe) created for OTT, CTV, and video advertising to facilitate highly efficient and accurate advertising management.
The partnership reflects a seismic ...