MAT - Mattel's Entertainment Push: Analyst Eyes Booming Toy Sales With Disney's Moana 2 And Frozen 3 In The Pipeline | Benzinga
D.A. Davidson analyst Linda Bolton Weiser reiterated a Buy rating on the shares of Mattel Inc (NASDAQ:MAT) with a price target of $26.00.
Mattel’s announcement of Fisher-Price’s entry into the wood toy segment is a $800 million market within the infant, toddler, and preschool category, said the analyst.
Fisher-Price Wood sets itself apart with on-trend design and accessible price points, appealing to millennial parents who seek products with an elevated aesthetic and sustainable materials, noted the analyst.
According to the analyst, the expansion into the wood segment is expected to be margin-accretive and provide growth opportunities across various ...