WEN - McDonald's Announces $5 Value Meal As It Looks To Win Back Customers: 'We're Committed To Winning The Value War' | Benzinga
McDonald’s Corp. (NYSE:MCD) is set to launch a new $5 meal deal, intensifying the ongoing price war among U.S. fast-food chains.
What Happened: McDonald’s is introducing a $5 meal deal, which includes a McDouble cheeseburger, small fries, four-piece chicken nuggets, and a small soft drink, reported Bloomberg on Friday. The promotion is set to begin on Jun. 25, as the company aims to entice customers who have cut back on fast food due to rising prices.
“We’re committed to winning the value war,” said Joe Erlinger, president of McDonald’s U.S.
Competitors have already responded to McDonald’s plans. Burger King (NYSE:QSR) pledged to roll out its $5 value meal before McDonald’s, while Wendy’s Co. (NASDAQ: