TAP - Molson Coors To Launch Non-Alcoholic Blue Moon For 'Dry January' As Part Of Beyond-Beer Makeover | Benzinga
Molson Coors Beverage Company (NYSE:TAP), known for brands like Miller Lite and Blue Moon, is venturing into non-alcoholic offerings and has something different lined up for next year.
What Happened: CEO Gavin Hattersley talked about this strategic shift in an interview with CNBC’s Jim Cramer, emphasizing his company’s commitment to aligning with evolving consumer preferences towards health and wellness.
With a growing number of consumers, especially younger individuals in their 20s, prioritizing well-being, Hattersley said Molson Coors is “moving beyond ...