SBUX - Move Over Pumpkin Spice Lavender Is The New Queen Bee — Starbucks CEO Finds A Silver Lining In Disappointing Q2 Results Drops Hints Of Future 'Texture-Based Innovations' | Benzinga
The CEO of Starbucks Corporation (NASDAQ:SBUX), Laxman Narasimhan, recently unveiled a surprising success story amid the company’s lackluster second-quarter performance.
What Happened: Despite a quarter marked by economic challenges, Starbucks found a bright spot in the unexpected popularity of its new Lavender Latte.
The beverage, featuring a trendy botanical twist, resonated with Gen Z and Millennial customers, providing a much-needed boost to the company’s otherwise disappointing quarterly results
The CEO, however, highlighted the surprising success of the Lavender Latte, which performed almost as well as the iconic Pumpkin Spice Latte (PSL).
“Our new Lavender platform performed nearly as well this past quarter as the PSL,” Narasimhan said during the earnings call.
Despite economic and weather-related ...