WMT - MrBeast Signs Deal With NBA Team For Feastables Jersey Sponsorship: Here Are The Details Why It's Important | Benzinga
The most followed individual on YouTube, MrBeast, has built a loyal following of fans and a brand that could be worth billions of dollars.
The popular content creator is also expanding his reach with products such as Feastables, a snack brand that NBA fans will be seeing a lot of in 2023 and 2024.
What Happened: MrBeast announced a brand partnership with the NBA’s Charlotte Hornets for the 2023-2024 seasons with Feastables the official jersey patch partner.
Under the terms of the deal, the new Feastables logo will appear on Hornets uniforms and the uniforms of the NBA G League team Greensboro Swarm and the NBA 2K League Hornets Venom GT for both physical and digital jerseys.
The deal signed between the Hornets and MrBeast, whose real name is Jimmy Donaldson, is the first collaboration between an NBA team and a creator-led brand.
"We are thrilled to welcome Feastables and North Carolina native MrBeast into our Hornets family,” Hornets Sports & Entertainment President Fred Whitfield said. "We are excited to have this opportunity to introduce MrBeast’s fans to the Hornets and the Feastables brand to NBA fans around the world through our jersey patch.”
Whitfield said the expectation is that the deal is beneficial to all parties involved.
Feastables will also see its logo featured on media backdrops for Hornets press conferences. The team and brand will also collaborate on digital media, content and marketing opportunities.
"This partnership is a first of its kind, and I am excited to see how ...