MSA - MSA Safety Expands Brand Marketing Partnership with Pittsburgh Penguins | Benzinga
Company logo to adorn team's away-game helmets for next three seasons
PITTSBURGH, Sept. 25, 2023 /PRNewswire/ -- Outfitting the Pittsburgh Penguins' hockey team with the proper protective equipment helps keep them in the game and safe on the ice. For MSA Safety (NYSE:MSA), the global leader in the development and manufacture of safety products and solutions, its mission is about keeping workers safe. This past weekend, the two organizations came together at the UPMC Mario Lemieux Sports Complex near Pittsburgh to announce an expanded marketing partnership where the MSA Safety brand will be featured on the team's away-game helmets, starting with the 2023-24 National Hockey League (NHL) season.
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https://www.multivu.com/players/English/9118652-msa-safety-expands-brand-marketing-partnership-pittsburgh-penguins/
The partnership expands MSA's association with the Penguins, which was established in 2016. Under the new three-year agreement, the MSA Safety logo will appear on both sides of the Penguins players' white helmets for all road games through the 2025-26 regular season and playoffs.
"We're very excited to be taking our partnership with the Penguins to a higher level and expanding our role as the official safety partner of the team," said Nish Vartanian, MSA Safety Chairman and Chief Executive Officer. "Previously, we had ...