CMCSA - NBA Nears $76B TV Deal With NBC ESPN And Amazon: Report (UPDATED) | Benzinga
Editor’s Note: The article has been updated with Amazon’s response.
The National Basketball Association (NBA) is reportedly close to finalizing deals with NBC (NASDAQ:CMCSA), ESPN, and Amazon (NASDAQ:AMZN) that could generate approximately $76 billion in media revenue over 11 years.
What Happened: The NBA entered its first TV negotiations in a decade amid financial challenges faced by its main partners, Warner Bros. Discovery and Disney. However, the league had already engaged with potential new partners, Amazon and NBC, who quickly showed interest.
With the NBA Finals approaching, the league is on track to secure deals with NBC, ESPN, and Amazon, The Wall Street Journal reported on Wednesday. NBC is expected to pay around $2.5 billion annually, airing about 100 games per season, half of which will be exclusive to ...