NFLX - Netflix Following Amazon-Style Subscriber Tactics? Tests Streaming Deal With France's Carrefour To Boost Customer Base | Benzinga
Netflix, Inc. (NASDAQ:NFLX) is reportedly experimenting with a collaborative initiative alongside French retailer Carrefour S.A. (OTC:CRERF) in a trial program.
The objective is to attract a larger customer base to its most affordable subscription, mirroring a strategy employed by Amazon.Com (NASDAQ:AMZN) to enhance its streaming service clientele, Bloomberg reported, citing a joint statement.
In Bordeaux and Rouen, customers can avail of the regular ad-supported Netflix subscription at €5.99 ($6.52) monthly.
This bundled offer encompasses a 10% discount on Carrefour-branded supermarket ...