NFLX - Netflix's First Engagement Report Has The Potential To Uplift The Entire Media Industry | Benzinga
The writers’ and actors’ strike that brought even the world’s biggest entertainment company The Walt Disney Company (NYSE: DIS) to its knees also changed the streaming universe which can be described as quite secretive, beginning with the streaming king, Netflix Inc (NASDAQ: NFLX). But, Netflix has just set a precedent with its first ever engagement report where it revealed more information about its audience.
The Value Of Such Reports Goes Beyond Finding Out ‘What Works’.
The statistics that Netflix released helps to understand what works for subscribers. It also helps streaming providers align better with their target demographics and empowers them to retain talent that is behind the magic. Even the mighty Disney has been facing intense box office issues this year. Since the end of the pandemic, Disney recorded quite a few ...