NKE - Nike Bets On Olympics to Boost Performance Sales: Report | Benzinga
Nike, Inc. (NYSE:NKE) shares are trading higher today. The company reportedly launched Olympic kits for the teams it sponsors and athletes.
The company roped in athletes such as Kenyan marathon star Eliud Kipchoge and British sprinter Dina Asher-Smith, betting that top athletes can help it win more everyday consumers, reported Reuters.
As per the report, this summer’s Olympic Games in Paris offer a fresh chance for Nike to direct the customers’ attention to its performance products, such as the ...