VCR - Nike's Bid To Trademark 'Footware' Thwarted By EU Court | Benzinga
Nike Inc (NYSE:NKE) encountered a significant legal hurdle in its ongoing efforts to trademark the term “footware” for tech-related products, following a ruling by the General Court of the European Union.
This decision came after a challenge from German competitor Puma SE (OTC:PMMAF).
The EU court, the bloc’s second-highest judicial authority, not only rejected Nike’s trademark application but also mandated that the U.S. sportswear giant cover the legal expenses incurred by Puma.
The court’s judgment is based on concerns that the term “footware” might be confused with “footwear,” a generic term that cannot be trademarked, The Wall Street Journal