NKE - Nike's Struggles Highlight Adidas' Market Gains In Q2: Report | Benzinga
Adidas AG (OTC:ADDYY) is reportedly expected to post impressive second-quarter sales and its highest profit margin in three years, driven by the success of its low-rise, multi-colored Samba and Gazelle sneakers.
In contrast, Nike Inc (NYSE:NKE) is facing a forecasted decline in annual sales, causing investor concerns about its market position relative to its competitors.
Though Nike’s shares dropped following the weak forecast, Adidas’ shares remained stable, reflecting investor optimism about Adidas’ growth potential, Reuters reported.
The report cited analyst Simon Irwin from Tanyard Advisory, who stated, “Nike, in terms of product and message, is very much off its game and Adidas is having a bit of a moment.”
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