STRA - PENN Entertainment Expands Partnership With Ticketmaster | Benzinga
PENN Entertainment, Inc. (NASDAQ: PENN) has taken a significant step to bolster its industry-leading loyalty program by expanding its partnership with Ticketmaster. This strategic move is set to provide more than 30 million PENN Play members with exciting new benefits, which will give them unprecedented access to live events.
PENN Play members can now redeem their rewards for tickets to concerts, sporting events and shows through Ticketmaster. This initiative goes beyond just providing ticket access; it aims to create immersive experiences. The expansion includes on-site activations at five major amphitheaters across the United States, which is expected to enhance the live event experience for members.
The timing of this partnership expansion couldn't be better. Recent research indicates a surge in global demand for live events. Fans are eager to join loyalty programs that offer live event perks, with many willing to switch programs to gain access to these benefits. PENN Entertainment's move addresses this demand head on, which should position the company as ...