DEO - Rapper Diddy And Diageo Part Ways: A Look At The High-Stakes Split In The Beverage Industry | Benzinga
American rapper Sean “Diddy” Combs and global beverage giant Diageo plc (NYSE:DEO) have officially parted ways, ending their long-standing partnership on Cîroc vodka and DeLeón tequila.
The joint statement from Combs and Diageo confirmed that Diageo now holds complete ownership of DeLeón.
This decision comes after a legal dispute that surfaced in May, when Combs sued Diageo, claiming the company neglected the DeLeón brand in favor of its other tequila labels, reported WSJ.
The dissolution ...