TTD - Roku Inks Pact With The Trade Desk - What's Going On? | Benzinga
Roku, Inc. (NASDAQ:ROKU) on Tuesday announced plans for a new data-driven TV streaming partnership with The Trade Desk, Inc. (NASDAQ:TTD) to equip advertisers with better planning, buying, and measurement of TV streaming media.
Roku intends to enable advertisers on The Trade Desk platform to utilize Roku’s media, audience, and behavioral data, enhancing their campaign optimization for TV streaming viewers.
“Matching Roku’s reach with the power of The Trade Desk’s innovative solutions will unlock new ways for marketers to reach the right TV ...